LIMA

LIMA Spatial Identity (SI) Rebranding Concept
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SI Concept for National Flagship Shops rollout, PRC

Our team was commissioned to develop a redefined Spatial Identity concept for LIMA, one of China’s top-tier e-motorcycle companies, balancing functionality, flexibility, and bold visual impact. The open-concept layout allows both staff and shoppers to navigate motorcycles freely, creating an adaptable environment that accommodates various arrangements without vertical obstacles.

An open ceiling paired with epoxy-sealed concrete flooring establishes an industrial, experimental aesthetic while keeping construction costs strategically aligned. Budget priorities were focused on high-end, efficient lighting, essential for highlighting vehicles in any automotive showroom.

Within the expansive showroom “box,” we introduced deconstructed cubes formed from suspended backlit panels of varying heights, transitioning into partial backlit wall panels and corresponding painted floor areas. This design visually connects ceiling, wall, and floor, creating immersive, striking cubes that highlight LIMA’s three flagship models with matching props and displays, resulting in a memorable, dynamic spatial experience.